(NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 ...

Advertising for cryptocurrency services got a lot of attention during Sunday’s Super Bowl, but an ad for Coinbase Inc. managed to crash their website and raise security concerns. Companies advertising ...

Any U.S. marketer who doubted the power of the QR code is eating their lunch after the Super Bowl. In just one night, with the help of a 60-second spot that featured nothing more than a bouncing QR ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...