Some highly competitive businesses have to pay an average of $50 or more per click! Here are the top 25 most expensive keywords in Google AdWords (and why). You know who makes a lot of money? Google.

Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...

There are two new metrics available in Keyword ideas. Users can now see Organic impression share and Organic average position for the keywords if a site ranks for them and enough data is available. To ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by ...

Highlighting popular words and phrases that are used to find your business, the "Searches" card on Google AdWords will save advertisers time. An update to Google AdWords that rolled out yesterday will ...

Last week the Second Circuit Court of Appeals issued a ruling in the Rescuecom v. Google case that has some potentially serious implications for all concerned. The appellate court has jurisdiction ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Google’s AdWords and other programs can be a boon to small online retailers. For a modest fee, a company reserves a keyword on Google. Whenever that keyword or phrase appears in a search request on ...