The most dramatic advances in human development over the past century can be summed up in two words: “if” and “then.” With only slight oversimplification, all marketing can be translated into if/then ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

Instagram can be addicting, overwhelming and entertaining in equal parts. Since its launch in October 2010, the social media platform has grown to over 400 million active users on the site, who post ...

It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in ...

Consumers increasingly want human connection without compromising the convenience AI offers – complicating product ...

Algorithms rule our world. They are pervasive “people replacements,” appearing everywhere and inside of most everything with a microprocessor. Where people used to diagnose illnesses, analyze foreign ...

Online marketing used to be a much more even playing field with a low barrier to success. But as the internet has matured and become more sophisticated, the companies running the show (like Facebook, ...

Everyone loves a good hack. Admit it, you know you do. But some love a good hack more than most: us marketers. Our constant pursuit of eyeballs, engagement and that all-important ROI for our clients ...