While parent company Dell is doing a big rebrand of its entire PC portfolio, at CES 2025 Alienware is sort of returning to its roots by bringing back the classic Area-51 name back for its new flagship ...
Alienware is bringing back the gaming brand that made it a household name among gamers in the 1990s and early 2000s with the ...
Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and Dell, Dell Pro, and Dell Pro Max lines are in. On the other hand, Alienware, ...
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