Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Augmented-reality start-up Red 6 has for the first time equipped a rotorcraft with its technology. The company on 17 November said it has integrated its Advanced Tactical Augmented Reality Systems ...

An 8,000+ square foot mural by Dutch artist Leon Keer celebrates Iowa’s landscapes and heritage. It features vintage televisions that display scenes curated in collaboration with the City of Des ...