When it comes to the latest TikTok and social media trends such as “Barbiecore” and “Coquette bows,” phenomena seemingly rise in hype overnight — leading brands to need to act quickly. Brands are now ...

Snapchat And Business Of Fashion Unveil Strategic Report On GCC Fashion And Beauty Trends At Shop Talk Luxe, Abu Dhabi.

Not only is augmented reality helping us capture all the Pokémon, it’s also made its way toRebecca Minkoff’s fall preview show at Fashion Week this Saturday. About 350 fashion-forward individuals will ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...