Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B Marketing expertise across the tech sector. In the world of B2B marketing, the relationship between agencies and ...

Business-to-business, or B2B, companies communicate in a way that’s different from what you usually see from brands that sell to individuals. Those differences often stem from the expectations ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all been told that kissing on the first date is a faux pas. And this same advice can be applied to B2B marketing. B2B marketing ...

For many businesses, success depends on putting customers at the center of product design. That means they need to develop an intimate knowledge of the preferences and motivations of the people ...

RiseWize delivers AI-powered B2B cold outreach with pay-per-lead pricing—clients only pay for booked sales calls with qualified prospects. The platform uses AI to identify ideal customers, personalize ...

Email marketing is a great way to keep in contact with B2B clients. Usually we think of email marketing as a way of selling products to end consumers, however for B2B clients email can be used as a ...

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

As mentioned in a previous post, this year, we’re extending our long running Agencies League Table and Benchmarking Report to include a reputation score. Why? Well, both clients and agencies often say ...

In B2B sales, professionals that are a level or two down from the C-Suite are often influencers. Executives rely heavily on their team to perform the research and do the legwork to find the solutions ...

papmall®, a B2B eCommerce business, has announced its plans to help partners become more adaptive businesses in the new era of the post-pandemic world. At papmall®, we believe that to grow is to ...

American Express has added several new business payment tools as part of an ongoing strategy to help clients battle economic challenges by providing them with more modern payment options.