A lucid motive underpins research: to find out what people think, feel and do. It’s this simple yet powerful idea that’s driven countless groundbreaking revelations and discoveries over the centuries, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

There's a lot to love in the findings from our newest B2B content marketing research. An audience-first mindset. Focus on trust. Storytelling as a nurturing tool. Let's dig in to the just-released B2B ...

Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s remained unscathed. Due to a ...

NEW YORK--(BUSINESS WIRE)--Today, Alibaba.com, the B2B business unit of Alibaba Group (NYSE: BABA), shared the results of its brand new “Alibaba.com U.S. Small and Medium Business (SMB) Confidence ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

While content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

Shopping habits have changed in the last three years, across both the B2B and B2C landscape. Consumers who may have been hesitant to buy online began to do so for safety reasons and wound up embracing ...