The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chris Savage Something ...

Many brands today fall into the brand imitation trap. This means they look at big, successful brands and think that copying their moves will also be the key to their own success. But in our current ...

Crab is a delicacy with a price tag that is out of many shoppers' grocery budgets, especially for everyday snacks and meals. Luckily imitation crab is an affordable alternative to help you get a crab ...

True to its name, imitation crab mimics the firm, sweet, and deliciously bouncy taste of crab meat with the help of fish paste, starches, glutamates, and egg white protein, to name just a few of the ...

Authenticity and cultural relevance are essential for building a distinct, lasting brand identity. Focus on a narrow ideal customer profile and stay close to their needs and challenges. Building trust ...