Businesses Shift Focus to Lead Quality to Cut Rising Paid Advertising Costs

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.
Research Snipers

B2B Lead Scoring: Why Interactive Forms Capture Better Data

Interactive forms turn lead capture into a data-rich conversation—helping teams: B2B lead scoring isn’t about collecting more ...
Morningstar

Captello Leads the Way in Lead Capture and Retrieval Solutions on G2

DALLAS, Dec. 19, 2025 /PRNewswire/ -- Captello, a top provider of innovative lead capture and demand generation solutions for events, continues to solidify its position as a market leader in lead ...