Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

There’s a good chance you’ve heard it before, but it still bears repeating: The golf ball is the only piece of equipment in your bag — save for your grips — that sees action on every shot you take.

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week's episode of GOLF's Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL's ...