How TikTok’s Channel Sales Partner Program is redefining SMB scale

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
CRN

Here’s What You’re Missing: Channel Program Offerings IT Vendors Wish More Partners Took Advantage Of

One thing that’s clear every year from the annual CRN Partner Program Guide: IT vendors have a lot to offer their channel partners in terms of incentives, financial assistance, technical training and ...
B2B Marketing Magazine

Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...