Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

I’ve spent years reporting on oral care and practically have dentists on speed dial. To find the best toothpastes, I talked to dentists and used their guidance to round up options made with fluoride ...

Journal Editorial Report: The week’s best and worst from Kim Strassel, Allysia Finley and Kyle Peterson. It’s harder to tell the difference these days between Republicans and left-wing Democrats. Take ...