Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

Kenya is a nation of entrepreneurs. We excel at perfecting existing businesses as well as creating innovative solutions to ...

Achieving and sustaining a competitive advantage is essential for success and long-term viability. A competitive advantage is what sets an organization apart from its competitors, allowing it to ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

The energy market has fierce critics and supporters, but new legislation could have a big impact on how much residents pay for power. Mike De Socio is a CNET contributor who writes about energy, ...