Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Content marketing agency 2Stories has been named Best Medium-sized Agency of the Year at the 2025 International Content Marketing Awards (ICMAs) in London, earning major international recognition in ...

According to a new survey by Econsultancy, 90 per cent of B2B marketing professionals say they are aware of it. But how many really understand what… According to a new survey by Econsultancy, 90 per ...