In a world of instant messaging, texts, Twitter tweets, ebooks, podcasts, mini books, video and digital everything, there is something interesting occurring. In the past several months, as the ...

Through clever copy and captivating static visuals, some of the best print ads are still referenced today, proving their lasting impact on the branding sphere. While the best billboard ads and best ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Bud’s “One Second Ads” by DDB agency Africa Creative involved rewarding listeners for guessing songs based on one-second snippets of them.