A professional hazard of copywriting is that you’re frequently used as a fleshy thesaurus. In the half-interested minds of your nearest and dearest, your job is the rudimentary exchange of simple ...

It’s been remarked for centuries that the pen is mightier than the sword, and despite the keyboard overtaking the pen in recent years, that sentiment still rings just as true today. The (digitally) ...

Regardless of product or industry, a company’s brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to informative to academic and many others in ...