Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

As entrepreneurs, we all want to build a business that has strong core values. Having those guiding words is a sign that your organization is confident in its identity. It helps set expectations for ...

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

Allen Adamson, managing director of the New York office of Landor Associates, writes that it's no secret that consumers will demand value and honesty from their brands and will publicly flail those ...

You probably just searched values core list. Here’s exactly what you’re looking for, plus an example of a definition for each value. Remember, you can define your core values however you want; the ...

The new year marks a new beginning. It’s the right time to think about where you are, who you are, and what you want to do in ...