Advertising done right, ignites the economic fuel to drive content creators to produce high-quality, innovative forms of content that resonate with viewers. Out of all industries, advertising has been ...

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

Although advances in universal logins and the growing sophistication of marketing stacks give marketers a more complete picture of their customers, several challenges still prevent advertisers from ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

Smartly, the leading AI-powered advertising platform, today announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the ...

Smartly, the AI-powered advertising platform for creative, media, and measurement, today announced it is integrating with Spotify Ads Manager, giving brands and agencies the ability to run Spotify ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A ...

KNOREX Ltd. (NYSE American: KNRX) ("KNOREX" or the "Company"), a leading provider of AI-driven programmatic online advertising products and solutions, today announced the launch of a new white-label ...

Long-established advertising models have undergone considerable change in recent years – as brands attempt to maintain importance and relevance to consumers whose behaviour is evolving in the context ...

GUANGZHOU, CHINA / ACCESSWIRE / March 21, 2023 / Mobvista, a leading marketing technology platform, today has launched XMP to address the growing complexity of managing user acquisition across ...