Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

At Capital One, there’s no shortage of customer data to mine for marketing insights. The challenges this wealth of data come into particular focus when cross channel data are analyzed. I recently ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven ...

Designed to combine all sources of customer interaction data into a single holistic platform that allows cross-channel analysis, as well as individual customer tracking capabilities, Verint’s Voice of ...

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