Organization Science, Vol. 22, No. 2, Cultural Construction of Organizational Life (March—April 2011), pp. 347-369 (23 pages) This paper has three goals. The first is to understand why members of one ...
In the wise words of author and cultural translator Dr Marcus Collins, the cultural frame is our way of translating the world. There’s only one way for marketers to understand it if they want to ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results