Dealerships are shifting focus from lead volume to engagement, using video and AI to improve conversions and shorten the sales cycle.

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

The AI Studio enables business owners to develop AI profiles that can engage with their audience on their behalf. These AI profiles can participate in chat threads and respond to comments, making it ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...

In this article, we’ll examine these four retail engagement shifts and share how leading retailers are adapting their ...

In today’s fast-paced, digital-first world, customer engagement serves as the cornerstone of business success. Companies must adapt to meet rising expectations for streamlined, personalized, and ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

One centralized platform connecting in-store, online, and customer data to power modern retail marketing ...

It’s early, but the metaverse has emerged as a new frontier for brands to explore new technological boundaries and connect with customers in novel ways. According to a study by McKinsey, 59% of ...

As the auto retail market stabilizes and buyers again take the wheel, it's crucial to understand that today's buyers aren't just looking for a new vehicle; they expect a personal, consultative ...

Discover how digital experience platforms are redefining customer engagement in 2026 through personalization, omnichannel ...

Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences ...