For the rest of the December 2009 issue of CRM magazine please click here. For so long, the single view or 360-degree view of the customer was CRM’s Holy Grail. In customer-data lingo, it’s called the ...

The hacker said in a later tweet the data likely belongs to Verizon FiOS fiber customers, rather than Verizon Wireless cellular customers. We've updated the post to reflect these changes. We've put in ...

Part 1 of a four-part series. CRM needs services-oriented architecture (SOA) to realize its potential. To grasp that point, you need to understand SOA, but you also need to see how CRM has, from the ...

For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes. Adobe Cloud Platform has ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

There are few things worse than needing to call a customer service agent for help. Stubbing your toe? Maybe. Working on Christmas? Probably. Hearing the final score of a game you DVR’d? Definitely.

Gathering customer information in a CDP is about understanding your customers better and delivering more tailored experiences, but getting that information where it needs to be to make that happen has ...

It’s a day ending in the letter “Y,” so we’re not surprised that yet another breach of customer information is making the news: In the latest, a cyber security firm says information for at least 14 ...

Asian food delivery service Chowbus, owned by Fantuan Group Inc., has suffered a data breach with hundreds of thousands of customer records stolen. Exactly how the data breach took place is not known.

If you've had to call Verizon customer service recently, you might want to keep a close eye on your data. ZDNet has learned that an employee at a carrier partner, Nice Systems, exposed 14 million ...

Over the last eight months, tens of thousands—and possibly as many as 37 million or more—Panera Bread customers have had their personal information exposed via the fast casual chain’s website, ...

On Sunday, a group calling themselves Impact Team leaked documents and other data taken from Avid Life Media, the company behind the adult playgrounds of Ashley Madison, Cougar Life, Established Men, ...