It's no longer much of a shock to see that social media is changing the way many companies are thinking about their customer relationships. (In fact, CRM magazine devoted its entire June issue to the ...

I was pleased to see GamesIndustry.biz publish Dale Munk's excellent opinion piece "The Biggest Threat to Online Games" on the importance of customer service. I can only agree with Mr. Munk that poor ...

“For the majority of people, the Internet is now the first place they look for answers,” said Sean O'Brien, EVP Strategy and Communications for PGi. “Like iMeet itself, PGi built the iMeet Community ...

The ever-increasing number of communications platforms means evolving customer expectations for brand interaction. Customers want to reach you via email or social media, and they don’t want to wait.

Success in business depends on identifying what your target customers need or want and creating a total package of benefits that meets these needs in a superior fashion to your competitors' offerings.

As marketers, our essential responsibility is to articulate our company’s differentiators in ways that will really connect with the customers we seek. Our team recently conducted a survey of over ...

It's no longer much of a shock to see that social media is changing the way many companies are thinking about their customer relationships. (In fact, CRM magazine devoted its entire June issue to the ...