Head over to our on-demand library to view sessions from VB Transform 2023. Register Here With excellent buying journeys becoming synonymous with captivating product experiences, there is no room left ...

With the increasing demands of customer-centric brand presence and digitally broadcasted product launches, enterprises today often face hurdles stemming from poor data handling. Many businesses today, ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...

In today’s interconnected and competitive business environment, organizations with a global footprint—particularly in industries like consumer packaged goods (CPG), manufacturing, and logistics—must ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

With so much attention paid over the last two years to the supply chain, it can be easy to overlook the larger organizational processes in which it is involved. One is the order-to-cash process, which ...

"A data product is a self-contained, ready to consume data solution that we organize to solve a specific business problem," said Aminul Khan, global head of marketing data strategy and data ecosystem ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Jul 03, 2024, 01:42pm EDT Jul 03, 2024, 03:29pm EDT MADRID, ...

All organizations have data, and all organizations have roles that have an insatiable appetite for data. And yet, getting organizational data from warehouses, lakes and lakehouses in an easily ...

The media giant’s data chief explains how his team is overcoming the challenges of a complex technology and business environment to deliver insight-led services to customers. Technology leaders who ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...