Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

SVP Marketing of CUJO AI, 13 years experience marketing for tech companies, PhD of Economics, more than 48 articles in economics magazines. The digital marketing paradigm is evolving from simple, time ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.