The franchise model is attractive for franchisors because it is “asset light.” Operators provide the capital, take on leases and build out expenses, guarantee the debt, hire the staff, put in the ...
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...
Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...
How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...
Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...
Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach ...
As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, ...
SAN FRANCISCO--(BUSINESS WIRE)-- (NYSE: ONTF) As B2B organizations turn to content-rich experiences to drive both customer engagement and revenue, Envista Forensics, a global leader in forensic ...
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