This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot ...

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Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

If there is one universal truth about the digital world, it is that as soon as we become comfortable with one set of standards, everything changes. And now, as the industry moves away from third-party ...