NO-HEADQUARTERS/LONDON, May 18, 2023 (GLOBE NEWSWIRE) -- PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a new ...

The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising Performance and Health of the Digital Advertising Supply Chain Global advertising technology ...

Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

The Trade Desk, Inc. TTD is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...

Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn ...

VENTURA, Calif.--(BUSINESS WIRE)-- Global advertising technology leader The Trade Desk (TTD) today announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich ...