Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

LOS ANGELES--(BUSINESS WIRE)--ProRata.ai today unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report ...

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