Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...