Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...