The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences ...

Mediaocean has released its “2026 H1 Advertising Outlook Report,” outlining increased confidence in digital media ... Read ...

The most striking indicator of this shift is the steady rise in digital’s share of total advertising spends. From just 12 per ...

The dentsu Digital Advertising Report 2026 also expects retail media to become a core advertising pillar as commerce and ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. All the handwringing couldn’t be further from the truth in ...

The “Local First” digital advertising and marketing company with radio stations in markets ranging from Buffalo to Bangor, Me., has signed its latest strategic digital advertising partnership. It is ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity.

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

As the global climate crisis intensifies, the digital media industry—like many others—faces mounting pressure to adopt sustainable practices. While sectors such as manufacturing or energy are often ...

The economics of digital attention are undergoing a seismic shift. As traditional display ads lose momentum and streaming audiences become increasingly resistant to interruption, brands are migrating ...