The Chronicle of Philanthropy

Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...
Printing Impressions

The 7 Most Common Direct Mail Mistakes (and How to Avoid Them)

Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years ...
Printing Impressions

Is Your Direct Mail Failing Before It Even Lands?

Direct mail remains one of the most effective marketing tools available, but only when it’s executed well. A single mistake can waste money, damage your brand, and kill response rates. The good news?
Forbes

Why CMOs Need To Think Like Supply Chain Strategists To Leverage Direct Mail

For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...