Your burger and fries could soon cost $12 in the morning and $20 just a few hours later — at the same restaurant. That's because more eateries are experimenting with so-called dynamic pricing by ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...