A defining feature of our generation’s memes is avoidance. The “I pretend I do not see it” meme, for instance, takes on an explicit, agentive approach to ignorance. The “no thoughts, head empty” meme ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.