If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

We took a further plunge into the world of persuasive speech, last week. We considered some characteristics of the speech such as: urging the audience to choose one option above the others, not being ...

Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

Case studies provide accessible examples for teaching and learning. That's why we analyze them in business and in business schools. However, useful case studies aren't always formal articles in ...