ON WITH THE NEW: Ahead of the unveiling of the spring collection by newly appointed creative director Maximilian Davis, the Salvatore Ferragamo company is introducing a new logo and dropping the ...

FERRAGAMO is writing a new chapter. Part of an overarching rebrand — which aims to retain the classic notes of the storied brand whilst carving out space for itself in the contemporary landscape — the ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

British graphic designer Peter Saville has created an updated brand identity for Italian fashion house Ferragamo, transforming its handwritten logo into a custom serif typeface that references stone ...