Forbes contributors publish independent expert analyses and insights. McCullough looks at the challenges and opportunities facing CFOs. management consulting firm. It is the trusted advisor to the ...
Good morning. For CFOs, using the words “uncertainty” and “unprecedented” has become second nature this year. “There’s a bit of fatigue from uncertainty right now,” Yuval Atsmon, CFO of McKinsey, told ...
Good morning. Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital money pit. Chief marketing officers and chief financial ...
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