Under the GDPR, processors must have a lawful basis for processing any data of an EU data subject. Consent is one of six lawful bases[1] under the GDPR, and in this installment of GDPR SIDEBAR, we’ll ...

Claire Walker is the founder and CEO of Firefly Communications, and a leading figure in the PR industry. Managing offices in London, Paris and Munich, Claire is profiled as one of Britain’s Top 100 ...

A master data management (MDM) strategy can help companies manage the customer consents required under the EU's General Data Protection Regulation (GDPR). Complying with the European Union’s ...

The EU’s General Data Protection Regulation, or GDPR, is an unprecedented new data protection law that imposes compliance with stricter privacy rules, giving individuals greater control over their ...

If you're in marketing, you've probably heard rumblings about Europe's new data privacy law, the General Data Protection Regulation, or GDPR. It's the largest data privacy law passed to date, and it ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A few days ago, I ...

General Data Protection Regulation, or GDPR, is coming. Here's what it means, how it'll impact individuals and businesses. Read now There is no lack of content and information about General Data ...

Marketers, let’s be honest. The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Set to go into effect in May, GDPR will formally make customers who reside in the EU ...

Marketing will still exist after the GDPR goes into effect on May 25, but marketing — and your business as a whole — will be fundamentally changed. There will always be marketing. It is possible to ...

One of the key changes introduced by the European Union’s General Data Protection Regulation relates to the issue of consent. Processing Content To comply with GDPR rules, when dealing with data, a ...

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things ...

May is a time for sipping mint juleps, celebrating mothers, remembering soldiers, and this year, bracing for GDPR. The EU’s General Data Protection Regulation requires businesses to greatly expand ...