Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility. Google’s John Mueller says generic keyword domains make it ...

Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such “.jobs” on an ...

Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is ...