"Girl math" makes a timely return this holiday season, throwing the spotlight on new seasonal spending habits that consumers are adopting this year. Users on TikTok say if you're buying gifts months ...

The problem with social media in-jokes is they don’t stay funny for long. Someone takes them too seriously, then they become overblown commentaries on society as a whole, and then a media outlet goes ...

Forbes contributors publish independent expert analyses and insights. Dani Di Placido covers film, television, and internet culture. You might have seen the term “Boy Math” thrown around the internet ...

Move over, girl dinner — it's time for girl math. The latest discourse to hit the social media platform revolves around spending, consumerism and and economics, both real and imagined. In videos, ...

In essence, Girl Math is a community of women and girls who explain their often-unreasonable habits under the umbrella of the female experience. Getty Images “I wear a cute outfit but don’t take any ...

“Girl math,” “girl dinner” and “clean girl aesthetics” are just a few of the many lighthearted “girl” trends that have entertained billions on TikTok, but are rattling some critics who feel the term ...

From the TikTok feeds that brought you girl dinner comes girl math: a strategy for justifying large or unnecessary purchases. The calculations behind girl math aren't new, but the way we talk about ...

While I am financially savvy, I’m also into some lighthearted spending logic. And if your math brain works anything like mine, we might agree on some things: anything less than $5 is free; it’s smart ...

Step aside, “girl dinner” — it’s time for “girl math.” Girl math revolves around justifying your spending habits in creative ways, like subscribing to the idea that if you buy clothes and later return ...