What happens when you just don’t have what it takes to be a hero? That’s the question that YouTube user XeteraCX asked when he made a pair of hilarious parody videos of GoPro ads that use a pair of ...

GoPro is a brand synonymous with action cameras, yet it has achieved that status without ever producing a standard, scripted TV spot. That changes today, with the launch of GoPro’s “Capture Different” ...

GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company's value. The centerpiece of the campaign is the company's ...

Last year, a New Zealand trail biker's confrontation with a ram went viral. Marty Todd was biking on a trial through his rural property when he encountered the road-raging animals known as "Rambro" by ...

(Reuters) - Action-camera maker GoPro Inc's first-quarter revenue beat expectations and it reported a smaller-than-expected loss on Thursday, benefiting from aggressive marketing of its cameras and ...

The video, first spotted by AdWeek on Reddit, took viewers through a mind-numbingly boring day at his office, juxtaposing GoPro’s usual habit of getting millennials to partake in adrenaline pumping ...

Super Bowl XLVIII is finally here and GoPro has prepared an amazing ad to be broadcast on Sunday during the game. It features the thrilling moment when skydiver Felix Baumgartner leaves the safety of ...

What happens when you just don't have what it takes to be a hero? That's the question that YouTube user XeteraCX asked when he made a pair of hilarious parody videos of GoPro ads that use a pair of ...