For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google Ads seems to be rolling out audience exclusions for Shopping campaigns. Previously, the ability to exclude audience types was not permitted for Shopping campaigns but now some are seeing it ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.