Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

Rubicon Project is bringing header bidding to Google’s Accelerated Mobile Pages (AMP) with a solution that currently is being tested by a select group of publishers, according to Ad Exchanger.

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

Rubicon Project has announced the launch of an open source server-to-server header bidding solution as part of the Prebid.org project, the adtech outfit’s first major commitment to the monetization ...

The pairing of AppNexus and Rubicon Project have characterized the approach as a “collaborative industry effort” that will make the marketplace a more fair ecosystem by delivering “unbiased ...