Real insights are gained through authentic connection and understanding. They come from learning how to listen to the consumer markets and communities you are trying to reach. If you’re leading a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dylan Taylor Today’s ...

In our rapidly changing business landscape, companies are discovering that traditional skills alone won't secure their place at the top. As global teams become the norm rather than the exception, ...

Foreign leaders who fail to learn about the local culture in which they operate risk isolating themselves, missing critical intelligence, and missing out on opportunities, ultimately leaving money on ...

For Stephan Branch, the world has always been his classroom. Having lived on five continents and worked in over 50 countries, he has spent a lifetime immersed in different cultures, building ...

In my last blog I presented the different components of a new kind of intelligence: Cultural Intelligence (CQ). To recap, the head or Cognitive CQ is knowledge about context-specific facts, such as ...

We’re living in an era where AI can churn out millions of data points, spot patterns in seconds, and draft a decent ad headline before you’ve finished your coffee. But for marketers who want to ...

With only a handful of weeks away until the 2024 election, we’re examining political polarization in America at the company level as part of our Office Politics series. Today, we’re focusing on the ...

The marketing playbook is rapidly becoming obsolete. AI, martech, and culture are converging at an accelerated pace while many marketers still focus on demographic segments and geographic boundaries.

Branding experts Katherine Melchior Ray, a professor at the University of California-Berkeley’s Haas School of Business, and Nataly Kelly, chief marketing officer of Zappi, have penned a book, Brand ...