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He-Man bombed in theaters, but Mattel tripled its MOTU toy sales
The Masters of the Universe movie flopped at the box office, but became the most-watched film on Amazon Prime Video globally ...
In September 2018, newly installed Mattel CEO Ynon Kreiz revamped the toy company’s Hollywood aspirations and launched a films division with plans to bring its toy franchises to the big screen in ...
Barbie, which premiered on July 21, could have a lasting promotional impact on the company Hector Vivas / Stringer / Getty Images Mattel (MAT), the maker of Barbie dolls, reported a surprise profit in ...
Mattel has been in desperate need of a hit toy. After reporting that Barbie sales had plunged, again, in the final quarter of last year, the El Segundo toymaker’s interim Chief Executive Christopher ...
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