Marketing Dive

Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop'

Mattel launched a mobile racing game as the toymaker seeks to extend its Hot Wheels brand of toy cars into the digital world and appeal to tech-savvy teens. The free-to-download "Hot Wheels: Infinite ...
elEconomista

Mattel® Launches Hot Wheels? Infinite Loop Digital Racing Game, First-Ever Free-to-Play Game for the Hot Wheels® Brand

Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheelsâ„¢ Infinite Loop, a new digital racing game that brings the legendary Hot Wheels ® catalog to mobile devices for the ultimate ...
VentureBeat

Mattel unveils Hot Wheels: Infinite Loop iOS racing game

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...
Financial Post

Mattel® Launches Hot Wheels™ Infinite Loop Digital Racing Game, First-Ever Free-to-Play Game for the Hot Wheels® Brand

We apologize, but this video has failed to load. Try refreshing your browser, or tap here to see other videos from our team. “Hot Wheels is the #1 selling toy in the world* and now we are giving fans ...