You’ve probably had that moment where an investor, advisor, or even your co-founder asks, “What’s your CLV right now?” and you freeze for half a second. You know it matters. You know great companies ...

Customer lifespan refers to the length of time a customer is expected to have a relationship with your company. [Courtesy] What is the value of a customer to you? If you can predict this amount, ...

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...