When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights ...

Keyword research is absolutely essential if you want to improve your firm’s search rankings. Keyword research is a process in which one finds search terms that people within their audience are ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

Search engine optimization (SEO) is now a basic skill that almost all bloggers and business owners know about. That said, most of them are still going about it incorrectly. As a result, websites lose ...

Recruiters routinely look up keywords using "and," or," or "not" to track down job candidates. Three recruiters shared how job seekers can optimize their profiles for this boolean methodology. They ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. A straightforward task has now become much more complex ...

In today’s competitive job market, crafting a standout resume is essential for securing interviews and landing your dream job. One of the most effective strategies to achieve this is by identifying ...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...